The ROG Xbox Ally and ROG Xbox Ally X are Windows-based handheld gaming devices developed through a partnership between Microsoft and ASUS, announced at the Xbox Games Showcase on June 8, 2025, with a planned release for Holiday 2025.
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Microsoft has implemented significant price increases for its Xbox consoles, accessories, and games as of May 1, 2025, citing rising manufacturing costs influenced by U.S. tariffs and global inflation.
These rumors paint a picture of Microsoft doubling down on hardware innovation—splitting efforts between a high-powered 2027 console and a 2025 handheld.
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